IPAs WITH AMPLIFIED HOPS
Since its inception, 10 Barrel has continuously evolved, mirroring the dynamic spirit of Oregon’s craft beer scene. This evolution is epitomized in the HopBurst IPA Family, which offers a harmonious blend of tradition and innovation. Each IPA in this series reflects 10 Barrel’s journey from a local craft beer favorite to a trendsetter in the competitive Pacific Northwest beer market. Combining artistic expression with brewing artistry, 10 Barrel collaborated with artist Kyle Sauter, renowned for his work with other local industry giants. Sauter’s custom artwork for the new HopBurst series encapsulates the essence of each IPA, elevating the visual and sensory experience.
PROJECT NAME
HopBurst IPA Family
ROLE
Package Design
Graphic Design
Creative Briefs
PHOTOS
Phealand Robinson
10 Barrel infused a renewed vibrancy into three of their flagship IPAs through an innovative hop-bursting technique and packaging rebrand, creating the HopBurst IPA Family. The brewing method involves the addition of amplified hops at a pivotal point in the brewing process, enhancing the flavor profile and aroma of these three classic brews including Apocalypse, All Ways Down, and Cloud Mentality. HopBurst is also home to additional IPA innovation, Juicy Drama Imperial IPA released Spring of '24.
The packaging refresh started with supplying Kyle Sauter creative briefs on the direction and overall esthetic the 10 Barrel creative team was looking for. Once the art was finalized, each Sku was meticulously designed and laid out. Signage and POCM was then created to support the launch.