TURN ANY EVENT INTO A
10 BARREL COCKTAIL PARTY.
10 Barrel Cocktails can take over and own any occasion. Whether you’re hanging in your own backyard, headed to the beach, or invited to a dinner party; these cocktails are a party in a can.
GIVE YA THREE MARGARITAS.
10 Barrel's first went to market with canned margaritas in 2017. Artist and illustrator, Luis Pinto, was commissioned to create colorful, eye-catching, and unique art for each type. In 2023, the decision was made to move forward with creating fun party cocktails. This would allow 10 Barrel to own the high ABV cocktail market while also allowing the branding to focus on creative names, party elements, and engaging artwork. Ranch Water, White Out, Golf Tea, AMF, and Disco Lemonade cocktails have been released under the Cocktail Party brand positioning. 10 Barrel again worked Luis on bringing these brands to life.
PROJECT NAME
10 Barrel Party Cocktails
ROLE
Brand Positioning
Creative Briefs
Art Direction
Package Design
PHOTOS
Reilly Goldberg
Phealand Robinson
Lead the brand positioning and naming convention for 10 Barrel’s high ABV cocktails. Worked directly with Luis Pinto to create custom artwork for each cocktail brand. Designed out each 12oz can, 4 Pack, and Variety Pack.